Built for the Payments & Merchant Ecosystem
Designed for organizations that provide payment acceptance or merchant services
Acquiring Banks
Help merchant customers understand sales, settlements, fees, payment performance and disputes.
Merchant Acquirers
Give merchants a conversational analytics experience without requiring complex reporting.
Payment Service Providers
Add an intelligent analytics layer to existing payment platforms.
Payment Gateways
Turn transaction and payment data into actionable merchant insights.
Payment Fintechs
Differentiate merchant-facing products with conversational intelligence.
Merchant Platforms
Embed merchant analytics directly into existing business/payment workflows.
POS & Payment Technology Providers
Give merchants a natural-language interface to payment and business performance data.
Merchant Payment Data Is Powerful — But Difficult to Use
Traditional dashboards make simple questions hard to answer
Merchants generate large volumes of payment and transaction data, but traditional dashboards often require users to navigate multiple reports, filters and screens to answer simple business questions, such as:
- How much did I sell this week?
- Why were sales lower than last week?
- Which payment method performed best?
- How much was paid in processing fees?
- When will my next settlement arrive?
- Why is my payout different from what I expected?
- Which outlet is performing best?
- How many transactions were declined?
- What caused the increase in refunds?
- How are chargebacks trending?
DeepSpent Merchant Intelligence allows these questions to be asked directly in natural language.
How It Works
From merchant payment data to an actionable answer
Merchant Data
Payment and transaction data from the merchant/payment platform.
DeepSpent Intelligence
Maps the natural-language question to the appropriate merchant/payment intelligence.
Exact Data-Backed Answer
Retrieves the relevant data and generates an understandable answer.
Actionable Insight
The merchant receives insight that helps them understand and improve their payment business.
What Merchants Can Ask
Eight core capability areas of DeepSpent Merchant Intelligence
Sales & Revenue Intelligence
Total, daily, weekly, monthly and yearly sales, period comparisons, trends, peak hours and average ticket size.
Example Questions
- How much did I sell last month?
- Compare this week's sales with last week.
- What were my peak sales hours?
Settlement & Cash Flow Intelligence
Settlement status and breakdown, processing fees, payout discrepancies, expected payout and MDR trends.
Example Questions
- When will my next settlement arrive?
- How much did I pay in processing fees this month?
- Why is my payout lower than expected?
Payment Performance Intelligence
Payment success rate, decline analysis and reasons, checkout drop-off, latency and gateway performance.
Example Questions
- What is my payment success rate?
- Why are payments being declined?
- Has my success rate improved this month?
Payment Method & Channel Intelligence
Payment method and card brand breakdown, payment channel breakdown, and EMI/BNPL performance.
Example Questions
- Which payment method generates the most sales?
- How much of my sales came from cards?
- Which payment channel performs best?
Refund & Dispute Intelligence
Refund and chargeback summaries, dispute analysis, disputes requiring action and unusual activity indicators.
Example Questions
- How much did I refund this month?
- Why are refunds increasing?
- Which disputes require my attention?
Multi-Outlet & Business Intelligence
New vs. repeat customers, top spending customers, outlet performance comparison and terminal health.
Example Questions
- Which outlet generated the most sales?
- Compare my Hyderabad and Bangalore outlets.
- Is any terminal performing poorly?
Merchant Growth & Customer Intelligence
Analyze new vs. repeat customers, customer spending patterns, transaction frequency, average ticket size and growth opportunities.
Example Questions
- What percentage of my customers are repeat buyers?
- How has my average ticket size changed this quarter?
- Where are my biggest growth opportunities?
Automated Merchant Insights
Proactive daily business digests, quick insights, growth stories and alerts on significant anomalies or trends — not just answers to questions asked.
Ask Your Payment Data Anything
The conversational nature of the product, made obvious
How much did I sell last month?
Compare this month with last month.
Which outlet has the highest sales?
What are my processing fees this month?
When is my next settlement?
Why were payments declined yesterday?
Which payment method generates the most revenue?
How many refunds did I process this month?
Show me unusual activity.
Give me today's business summary.
Where am I losing money on my payments?
What changed in my business this week?
Example Insight
Illustrative examples of a conversational answer
Your sales this month are ₹42.8 lakh, up 12.4% compared with ₹38.1 lakh last month. Card payments contributed most of the increase, while your two largest outlets accounted for approximately 68% of the growth.
Your expected payout was ₹8.4 lakh, while the actual settlement was ₹7.9 lakh. The ₹50,000 difference is primarily associated with processing fees and refunds during the settlement period.
These are illustrative examples only and do not represent live calculations.
Built as an Intelligence API
Designed to integrate into existing banking, payment and merchant platforms
DeepSpent Merchant Intelligence is designed to integrate into existing banking, payment and merchant platforms rather than requiring merchants to adopt a separate analytics application.
Add Intelligence to the Platform You Already Have
No need to replace your existing payment infrastructure
Your existing payment infrastructure already contains valuable merchant data. DeepSpent adds a conversational intelligence layer so merchants can interact with that data naturally.
- No need to replace the existing payment platform
- Designed as an API
- Can be integrated into existing merchant applications
- Merchant data remains within the customer's controlled deployment environment where applicable
- Supports an enterprise/private deployment model
Why Payment Companies Add Merchant Intelligence
Value for the B2B buyer, not just the merchant
Increase Merchant Engagement
Give merchants a more useful reason to return to the payment platform.
Improve Merchant Experience
Make complex payment data easier to understand.
Reduce Dashboard Complexity
Allow merchants to ask questions instead of navigating multiple reports.
Differentiate Your Payment Platform
Add conversational intelligence to an existing merchant offering.
Create New Merchant Services
Use intelligence as an additional value-added service around payment acceptance.
Strengthen Merchant Relationships
Help merchants understand and improve their payment business.
Increase Merchant Retention
Help merchants understand their payment performance and business trends, making your platform more valuable and harder to replace.
Create Data-Driven Upsell Opportunities
Identify merchant needs and opportunities for additional payment products, services and business solutions.
Enterprise Deployment
Built for organizations that require control over their data and infrastructure
DeepSpent is designed for enterprise environments where organizations require control over their data and deployment infrastructure.
- Private-cloud deployment
- On-premises deployment
- Enterprise API integration
- Controlled access to payment/transaction data
- Annual software licensing
Designed for Enterprise Payment-Data Environments
DeepSpent can be deployed within customer-controlled infrastructure so organizations can maintain control over their payment and transaction data.
Bring Conversational Intelligence to Your Merchant Platform
Give your merchants a natural-language way to understand their sales, payments, settlements, fees, refunds and business performance.